A popular market narrative has it that the current contraction in demand at Big Law, combined with growth in demand at midsize firms, is evidence of price-sensitive clients shifting work from big firms to their smaller, lower-priced, brethren and, further, that this price-driven shifting is a long-established trend that will accelerate if Big Law continues to raise billing rates to drive revenue and profitability.

While this view has appeal to the many who’d like to see Big Law change its business model, it is inconsistent with the numbers and market history.

The Shift In Demand That Wasn’t

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]