No billion-dollar law firm could keep churning without having a few whales in the mix. And most Big Law firms have more than a few—the kind of clients with an enterprise so expansive that their need for outside counsel seems limitless. Due to their sheer size and voracious appetite for legal services, these clients are key to law firm growth, especially at the upper reaches of the Am Law 100.

Some firms have institutional client relationships that stretch back decades or even a full century, but those are few and far between. And in the years since they were formed, the process for landing these revenue-driving clients and maintaining them has changed enormously.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]