The Better Business Bureau recently gave some online publishers and advertisers a stern talking to—or at least administered a warning about violations under the Self-Regulatory Principles for Online Behavioral Advertising, according to Rohit Dave on Proskauer Rose’s Privacy Law Blog.
The Better Business Bureau, along with the Direct Marketing Association, are in charge of enforcing the self-regulatory principles, which provide consumer transparency over the collection and use of their Internet usage for marketing purposes. And there’s been some recent infractions.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
