Drinker Biddle & Reath recently announced the appointment of a new chief value officer. According to this report in The Legal Intelligencer (a sibling publication to this blog), it’s the product of the Association of Corporate Counsel’s Value Challenge initiative encouraging law firms to look beyond the billable hour model and focus on efficiency, alternative fee arrangements, and leaner staffing.

A law firm management consultant called the move “brilliant–a real culture shift–a business model shift.”