Since The A-List's advent in 2003, The American Lawyer has showcased firms that prove a healthy pro bono diet is no barrier to fat profits. Witness Morgan, Lewis & Bockius, which jumped 94 spots in the current ranking, while boosting pro bono hours by 112 percent and revenue per lawyer by 13.2 percent. Still, a big move in the pro bono rankings is the exception. Why haven't more firms vaulted up the charts? A five-year review shows that for a pro bono revolution to stick, it better begin at the top.
PRO BONO SCORECARD 2007: It Starts at the Top
The American Lawyer
July 2, 2007
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