Hey law schools and professors, lay off all those glossy magazines, mailers and article reprints, would ya?

That’s the goal of a new initiative from two law schools that seeks to cut down on the amount of academic marketing materials that flood the mailboxes of law professors this time of year—before distribution of the reputational surveys used to determine the upcoming U.S. News & World Report law school rankings. The negative environmental impact of all that paper mail far outweighs the benefits, since most professors toss the materials without reading them, proponents argue.