In the midst of an interview with a Washington Post reporter last week about the origins of the now ubiquitous slogan, “Make America Great Again,” Donald Trump suddenly paused the interview and called out to his staff, “Get me my lawyer.”

Trump, who had not yet been sworn in as the nation’s 45th president, had just unveiled a new slogan that he told The Washington Post he could use for his re-election campaign in 2020. Within minutes of the pronouncement, according to the Post, a lawyer came to Trump and received instructions to pursue a couple of trademark registrations on the new slogan, “Keep America Great.”