What do you look for when you shop for a law school? The school’s sizzling social life? The wow-factor of its physical facilities? The size of the financial aid package it offers? Or how the school ranks in U.S. News & World Report?

The first two items are throw-aways. But should there be any ambiguity when it comes to weighing financial aid packages against the school’s prestige? I don’t think so, but the headline in The National Law Journal, ” Pedigree Still Matters to Prospective Law Students ,” almost suggests—surprise!—that snob appeal continues to dictate choice of law schools.