THE LATERALS REPORT 2007: Growing Sideways
Sonnenschein plans to double its revenues by cherry-picking lateral partners. So far it seems to be working.
Sonnenschein Nath & Rosenthal partner Kara Baysinger is on the road. Every week since July, she has landed in an airport far from her San Francisco Bay Area home, climbed into a cab, and headed for one meeting or another. When she's in a city with a Sonnenschein office, she sets up shop in a nondescript room reserved for visiting partners; otherwise she makes do however she can. Most nights she eats yet another protein-heavy dinner, often with recruiters or prospective laterals the firm is trying to cha