Branding Hot in Texas: Managing Partner Survey Spots Trends in Lone Star State

, Texas Lawyer

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While a relatively healthy local economy, driven by an energy boom, continues to attract firms to the state, firms are looking for ways to differentiate themselves in a crowded legal market. "As of late, we can barely keep track of the firms setting up outposts in Houston," says Douglas Atnipp of Greenberg Traurig.

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