A new model of how law firms do good is emerging, one that delights clients and talent, is profitable, and captures the work that many firms are already doing. This new model—serving social impact clients and achieving social impact through direct firm undertakings—embraces the role of lawyers as the architects of social innovation. At scale, it creates new practices within firms and throughout the profession to serve a growing market of social impact clients and expands the model of how firms “do good.”
Pro Bono Important but Limiting
When describing how firms do good, most attorneys understandably cite pro bono practices. Pro bono (providing legal services without charge) has always been the primary way law firms and attorneys serve those with the most urgent unmet legal needs.
