As law firms brainstorm more and more ways to reach and retain their younger lawyers, legal consulting giant Major, Lindsey & Africa announced Monday the launch of a new talent management consulting group specifically geared towards helping law firms and general counsel coach and manage their teams.

The endeavor, led by Major Lindsey partner and vice president Miriam Frank and managing partner Barrett Avigdor, came after two years of discussions with their clients about how to address law firm and in-house legal teams’ specific needs related to the development and growth of their lawyers, extending beyond the legal consultancy’s traditional role in placement.