Stay-at-Home-Rainmakers: A Growing Threat to Big Law

, The Am Law Daily


Cloud-based law firms still face skepticism from some pockets of the legal market. But there are signs that they are becoming stiffer competition for Big Law.

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What's being said

  • Dan

    Why would someone join a startup virtual/cloud-based firm instead of starting their own brick and mortar shop? What does it offer in addition to the attorney if the client is already happy with that attorney? Why would the attorney want to give 20% away to what appears to be nothing more than a website?

  • Greg Cirillo HCH Legal

    What made automobiles different was not the absence of a horse, yet they were called "horseless carriages" for many years. It takes time to shift paradigms. By the same token, these firms are being called "virtual" or "cloud based" because of what they choose not to do. That‘s not what makes them unique or a threat to traditional firms. What‘s truly unique is the ultra-light management structure that pares the role of the firm down to a minimum, and gives the attorney broad discretion and independence. It favors the most efficient, lower-leverage practices. From a client perspective, they‘re hiring the lawyer (as has always been the case). Like any firm, there is work that may not fit the firm‘s profile.

  • LOL

    "Broyles said he has been recruiting a partner from a large New York firm who has a $20 million book of business." Really?

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