Stay-at-Home-Rainmakers: A Growing Threat to Big Law Roy Strom, The Am Law Daily April 25, 2017 | 3 Comments share share on linkedin Facebook share on twitter share on google+ Share With Email Send Thank you for sharing! Your article was successfully shared with the contacts you provided. reprints Cloud-based law firms still face skepticism from some pockets of the legal market. But there are signs that they are becoming stiffer competition for Big Law. This premium content is reserved for American Lawyer subscribers. Continue reading by getting started with a subscription. Subscribe Now for Unlimited Access Already a subscriber? Log in now VIEW COMMENTS ( 3 ) ADD COMMENT What's being said Sign In Terms & Conditions Dan May 03, 2017 Why would someone join a startup virtual/cloud-based firm instead of starting their own brick and mortar shop? What does it offer in addition to the attorney if the client is already happy with that attorney? Why would the attorney want to give 20% away to what appears to be nothing more than a website? Greg Cirillo HCH Legal Apr 26, 2017 What made automobiles different was not the absence of a horse, yet they were called "horseless carriages" for many years. It takes time to shift paradigms. By the same token, these firms are being called "virtual" or "cloud based" because of what they choose not to do. That‘s not what makes them unique or a threat to traditional firms. What‘s truly unique is the ultra-light management structure that pares the role of the firm down to a minimum, and gives the attorney broad discretion and independence. It favors the most efficient, lower-leverage practices. From a client perspective, they‘re hiring the lawyer (as has always been the case). Like any firm, there is work that may not fit the firm‘s profile. LOL Apr 26, 2017 "Broyles said he has been recruiting a partner from a large New York firm who has a $20 million book of business." Really? Comments are not moderated. To report offensive comments, click here. Preparing comment abuse report for Article #1202784525264 Send Thank you! This article's comments will be reviewed.