This article appeared in Marketing the Law Firm, an ALM publication reporting on the latest, and most effective strategies. For Chief Marketing Officers, Managing Partners, Law Firm Marketing Directors, Administrators, Consultants. Visit the website to learn more.
It’s time for “that” meeting again. Yes, the one where the Managing Partner, Executive Committee, and other top leaders complain about weak rainmaking efforts from a big chunk of the firm. You’ve provided training, offered significant marketing support services, invested in technology, and have even adjusted compensation, so why hasn’t the needle moved? What are we missing?
