We are all well-aware that a vast majority of Am Law 200 firms are competing for talented lateral partners. As part of the recruiting process, law firms routinely invite outside legal recruiters to visit their offices to learn about the firm, desired practice areas of growth, and related selling points.

From the perspective of a legal recruiterwho has attended a countless number of these meetingsI often end up sharing the following comment about 30 minutes into the meeting: “The characteristics you desire in a lateral, and the attributes you believe distinguish your firm, are strikingly similar to what your competitors are saying. We need to dig deeper.”