A dozen or more years since what one expert called the “great awakening among law firms” about the need to designate an in-house adviser, the role of firm general counsel continues to evolve.

The majority of large and even midsized firms have a general counsel designee—often someone who assumes the role as a full-time position, GCs and consultants said. And while the issues common among them are numerous—such as conflicts and litigation involving the firm as a party—the list of unique and interrelated concerns appears to be changing and growing.