It’s no longer the highest-grossing law firm in the world. (That’s Latham & Watkins.) It’s not the largest by head count. (That honor goes to Dentons.) But Baker & McKenzie remains the biggest brand by far among international firms.
Consulting firm Acritas regularly surveys in-house counsel around the world to gauge their perception of global firms. Its criteria include name recognition, favorability, and the likelihood that the respondent would hire a firm for a cross-border matter. Baker & McKenzie topped the Acritas Global Elite Law Firm Brand Index, and even increased its already sizable lead from 40 points to 45 points. (The leading brand sets the index at 100 points.)
