Several former Am Law 100 associates are at the center of an effort to position New York City as an alternative to Silicon Valley for technology startups. The city’s robust legal scene, meanwhile, is anxious to get involved.

A new nonprofit, Tech:NYC, launched this week with the goal of advocating regulators and lawmakers to make the city an easy place for tech and Internet companies to get off the ground. The membership organization’s founding executive director, Julie Samuels, is a former Big Law associate, as are several board members.