Vanity Fair-like portraits. Profiles that convey spark and personality. Throughout The Am Law 200, firms are remaking their sites—to the tune of $200,000 to more than $1 million.
April 08, 2016 at 05:54 PM
1 minute read
The original version of this story was published on Law.Com
Until recently, the photos of lawyers on most law firm websites looked like “a chance mating of a police line-up shot and the driver’s license photo,” said Norman Rubenstein, a law firm branding strategist and planner at Zeughauser Group consulting firm.
But no more.
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