Cletus “Clete” Blakeman, a partner at Omaha’s Carlson & Burnett, went viral on social media Sunday night thanks to his role as the lead referee for Super Bowl 50.

Today.com reported that Blakeman won over National Football League fans and nonfans alike with his “big cheek dimple and a special way with his muscular arm gestures.” Others also chimed in on Blakeman’s newfound sex appeal, with E! Online calling him the big game’s real winner, while US Weekly wondered “Who Is He?”