Norton Rose Fulbright has landed the lead position in Acritas’ Canadian Law Firm Brand Index, knocking out Blake, Cassels & Graydon, which held the position in last year’s index.

Blakes slipped to second place in the 2015 Canadian Law Firm Brand Index, released Monday by Acritas, a legal market research provider. Norton Rose Fulbright had previously held the top spot in 2013, following its combinations with Calgary-based Macleod Dixon in 2012 and Montreal-based Ogilvy Renault in 2011.