Software uses in-house counsels' behavior to craft lawyers' online persona
August 15, 2014 at 09:02 AM
1 minute read
An Atlanta tech start-up, Kredible, is challenging the notions that big firm lawyers won’t market themselves online and can’t win business from online relationships.
The company has developed software to help lawyers establish an effective online persona through LinkedIn that uses research on the eye movements of in-house counsel as they view lawyers’ profiles and other data.
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