When a client comes to his office, Jonathan Goins knows his job is to protect creativity, monetize it or capitalize on what’s already been created, and that is what fuels his practice and enthusiasm for intellectual property, entertainment and sports law.

“It’s the sheer fascination of working for a client who has a unique, innovative product or service. And being involved with the ingenuity of what they’ve created is an invaluable part of the practice,” he says. “I’m a lawyer engaging with creativity.”