Many businesses struggle with handling online reputation attacks and controlling public perception. Competitors, ex-business partners and other disgruntled parties may post disparaging information about a company online, which can cause serious damage. This behavior has resulted in a significant rise in Internet defamation cases. But before filing such a lawsuit on behalf of a client, an attorney needs to think through a number of questions.
Lawyers must weigh the damage caused to a client by an online attack against the potential client’s likelihood of success, the financial costs to pursue the claims and the possible risks moving forward. When evaluating potential Internet defamation, here are several issues to consider.
