Companies put a considerable amount of stock in their brands and, by extension, the trademarks that protect them. But what are those brands actually worth, and how can companies successfully register trademarks to ensure no other entities encroach on their identities?
Interbrand, a brand valuation consultancy, ranks the top global brands by value each year. In 2013, Apple topped the chart at more than $98 million, followed by Google at $93 million and Coca-Cola at $79 million. It’s no wonder, then, that companies devote substantial resources toward applying for and obtaining registered trademarks to protect their brands.
