A law firm’s logo is more than just something to decorate business cards and stationery. It can serve as an important marketing tool by conveying a message to prospective clients about the firm’s goals and values.

Making the right first impression was important enough to Robinson & Cole that it spent nine months and thousands of dollars to create a brand new logo. The logo features what the firm calls a “cleaner, more modern look,” and replaces the ampersand between the firm’s two names with a plus sign.