Big data has become a major driving force with broad applicability and implications. From air transport to retail to government to entertainment, everyone has access to enormous quantities of information that can be characterized as “big data.” It seems almost every organization today is either currently using big data or looking for ways to use it. Those who are doing neither proceed at their considerable peril.
This relatively new and expanding opportunity adds import to the role of forward-looking intellectual property systems. Capturing and building upon intra-organizational innovation, surveying patterns of innovation in the surrounding field, and understanding the changing IP legal landscape will put an organization in the best position to capitalize on developments in big data.
