Legal Marketing

Give Your Referral Sources a Ton of Tender Loving Care

, The Legal Intelligencer


A powerful radio station seems to be overtaking the airwaves and brainwaves. The name of the station is WIIFM. The call letters translate into "what's in it for me" and all of us are listening to it 24/7. I am not saying that this is a bad thing—just that it is a reality and one that lawyers have to accept to properly market their services.

What's being said

Comments are not moderated. To report offensive comments, click here.

Preparing comment abuse report for Article# 1202640223275

Thank you!

This article's comments will be reviewed.