There are few actions your firm could take this year that could provide greater benefits than learning to speak “international” to your clients. When your lawyers and staff master this skill, your many clients with interests and activities beyond the U.S. will see you as capable of advising on work you don’t even hear about today.
Your firm need not have offices in umpteen countries to gain significant fee income from internationally active U.S.–based businesses, as well as from foreign companies investing in this country. Indeed, many of your middle-market clients are already getting an increasing share of their revenue from international sources even though they have established little or no presence abroad. Why can’t your firm do the same?
