Newell Rubbermaid general counsel John Stipancich is one of a growing number of GCs of Fortune 500 companies to expand his role into business operations at a time when multinationals are under pressure to cut costs while boosting growth in the face of sluggish consumer demand.

Stipancich added oversight of the consumer products giant’s Europe, Middle East and Africa (EMEA) operations to his GC duties in 2012 as part of a major reorganization, dubbed the Growth Game Plan, which CEO Michael Polk said is to “unlock our trapped capacity for growth.”