Dueling amicus curiae briefs in the Georgia Supreme Court showdown over whether Ford Motor Co. should be punished for not answering questions about its liability insurance coverage boil down to two words: finality and fairness.

In Ford’s corner is the Georgia Chamber of Commerce and the Product Liability Advisory Counsel Inc., which includes companies that make nearly every product on the market, from cars to electronics, plus the retailer Wal-mart. They are asking the justices not to uphold an order undoing Ford’s victory in a product liability trial as punishment for its non-answer to whether it carried insurance policies to cover a verdict.