Whether it’s through their branding, discounted rates, or provocative tweets, law firms are constantly trying to show what sets their firm apart from the rest of the marketplace. Here’s one more way to stand out: introducing your clients to one another. While it may seem somewhat counterintuitive and raise concerns about attorney-client privilege, playing social intermediary is what one iconoclastic and aggressive client wants.
Daniel Weintraub is the general counsel and a managing director of the Boston-based Audax Group. A Bain spin-off, Audax invests in middle-market companies. Weintraub’s legal department of six lawyers (and one law firm secondee) manages the legal work for Audax’s private equity, mezzanine and senior debt businesses, including managing 70 private equity M&A transactions in 2012 and overseeing the legal needs for more than 35 PE portfolio companies.
