Now, a "Smarter" Business Development Model for the Legal Industry

An ex-GC on how law firms can attract business. Hint: It involves more than canapés.

, The American Lawyer


An ex-GC on how law firms can attract business. Hint: It involves more than canapés.

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Originally appeared in print as Now, a "Smarter" BD Model

What's being said

  • Bill Henderson

    Aric, I enjoyed this very much. Trevor's Smarter Legal Model was truly impressive. Now, we get that mind applied to Business Development. Articles like this are most welcomed. Thank you. Bill H.

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