Less than a month after rumors first began to swirl about the state of the firm’s finances-and with its 2012 partner losses already reaching 30-Dewey & LeBoeuf has turned to a top crisis communications professional in its effort to push back hard against a growing wave of negative publicity.
Michael Sitrick-a public relations specialist once labeled the “Ninja Master of the Dark Art of Spin” by Gawker-is helping Dewey navigate what has become a media minefield, including helping firm leaders shape their response to what they contend is an inaccurate Wall Street Journal story posted online in the wake of a regular monthly partners meeting on Wednesday meant to rally the troops.
