The five-year plan that White & Case is currently implementing hits all the classic law firm strategy notes: strengthen client relationships, increase profitability and build the practice around key industry sectors. But it also includes a surprisingly ambitious goal: to grow the firm’s New York and London offices to over 500 lawyers each.
Law firm leaders usually shy away from publicly setting quantitative targets. And this one goes beyond the usual benchmarks. For a U.S. firm to achieve such scale in London would be unprecedented.
