Here’s some consolation for Baker & McKenzie. Having just been usurped by DLA Piper as the world’s top-grossing law firm, bringing to an end its three-year reign at the head of The American Lawyer’s Global 100 revenue rankings, Baker can at least take comfort from the fact that it still has the market’s most powerful brand.
That’s according to the latest study by global research company Acritas. Its 2013 Global Elite Brand Index sees Baker once again sitting in first place, as it has ever since Acritas first published the survey in 2010.
